Pit and peel the avocado. Slice it into thin pieces. Place them in a bowl and squeeze the lemon juice over the slices to prevent them from browning.
Place your bamboo sushi mat on a flat work surface with the slats running east to west or horizontally facing you. Place a sheet of plastic wrap on the mat. (This step is optional). Place a sheet of toasted nori, shiny side facing down on top of the plastic wrap.
Have a small bowl of water nearby to wet your fingertips. Using wet fingers, spread 3/4 to 1 cup of the sushi rice on the nori, leaving about 1 inch of empty space at the edge farthest away from you. Press the rice down into an even layer.
Layer the salmon slices horizontally, end to end, in the upper 1/3 of the rice.
Just above and next to the salmon, away from you, layer a few slices of avocado.
Start rolling the edge of the mat that is closest to you over the salmon and avocado, pressing a little firmly. Keep going until you reach the bare edge of the nori. Wet this with a little water so it will seal well. Continue to roll until the maki is sealed.
Remove the plastic wrap and place the roll on a cutting board. You can cover the roll with a slightly damp kitchen towel while you make the other 3 rolls. Using a small-toothed serrated knife or a very sharp chef’s knife, slice each roll into 8 equal pieces.
Transfer the sushi roll slices, cut side facing up, to a serving platter and top with the sesame seeds. Place the wasabi, pickled ginger, and soy sauce in individual ramekins for serving. You will need serving spoons and a fork. Serve right away or store in a sealed container in the fridge to enjoy later.